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    中國汽車涂料市場發展現狀調查分析

        汽車涂料是指涂裝在轎車等各類車輛車身及零部件上的涂料,一般指新車的涂料及輔助材料和車輛修補用涂料。

      數據顯示,當前,我國汽車銷量連續突破1800萬輛,高速增長的汽車銷量有力拉動了汽車涂料涂裝業務的持續發展,給汽車涂料行業帶來了巨大的商機。

      近50年來,汽車面漆無論是從基料還是面漆顏色和施工方面都有很大的變化。主要表現在基料方面由硝基磁漆到氨基醇酸磁漆,底漆用自干型醇酸樹脂磁漆到熱塑性丙烯酸樹脂磁漆,其中熱固性丙烯酸樹脂磁漆和聚氨基耐污性等都得到了很大的提高,這就使面漆的保護性能得到了提升。

        

    有國外分析機構預測全球汽車涂料市場在20132018年間的年復合增長率將為5.59%。其中促成這一市場增長的主要因素之一就是各類涂料的需求增長。

      中國汽車工業協會公布2013年全國汽車銷量增長率達到13.9%,銷量達到2198萬輛,產量達到2211萬輛。2014年乘用車市場仍將以10%左右的年均速度增長,這個增速并且會保持3年。

      2014年中國汽車市場10%的增長力來自于這些省的市場購買力正在從省會、省中心城市向二、三線城市,或者三、四線釋放。這些都會需要大量的汽車漆,汽車漆將會有較大幅度的需求增長。

      在中國汽車原廠漆市場,75%~80%的市場份額是被國際品牌占領;在修補漆市場,75%左右的市場份額被國內品牌所占領,但是,它們大部分占領的是修補漆中低端市場;

      在塑料件漆市場,大部分的市場份額還是國際品牌的。以單車涂料用量來看,由于汽車涂料性能的提高和涂裝技術的不斷改進,如以前需厚膜才能達到的性能現在在薄膜狀態就可滿足,汽車單臺涂料用量逐漸減少,目前一臺新車的涂料用量僅為10年前的60%。

      目前主要的汽車原產漆生產商有:關西、巴斯夫、杜邦、PPG、立邦、KCC;主要的修補漆生廠商有:廣州實創、廣州邦尼、常州普蘭納、PPG、廣州聯合、常州福萊姆、廣州福田、廣州雅圖、杜邦、阿克蘇諾貝爾、宣威、Valspar、巴斯夫、立邦、KCC等。

      國內汽車原廠漆市場是一個相對封閉的市場,原廠漆一般都是通過直銷的方式從原廠漆供應商銷售到車廠的,從而導致每一個原廠漆的每一涂層銷售到不同車廠的價格是不同的。同一種品牌規格的汽車漆銷售到國產車和進口車價格可能會相差50%。國內汽車原廠漆市場近幾年出現了價格惡性競爭的情況,即使都是國外品牌,為了爭奪市場份額,平均價格包括CED、中涂和面漆也會從25元/公斤到35元/公斤之間大范圍地波動。


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